What Is Sponsor Advantage?
Sponsor Advantage gives your sponsors real space on the pages your buyers use.
Rotating Sponsor Displays
Your sponsors show up throughout your sale website, all year.
Spotlight Placements
The sponsors you want to feature get premium placement, front and center.
A Full Sponsor Page
Every sponsor gets a description and a link to their business.
Sponsor Tiers
A title sponsor and an everyday supporter can each get a different level of visibility, so you can offer sponsorships at more than one price.
Sponsor Advantage also records every time a sponsor is shown and every click through to a sponsor's website.
Who Sponsors a Ranch Sale?
Any business that wants to be in front of your buyers:
- Feed and supplement dealers
- Veterinarians and animal health companies
- Trucking and livestock hauling
- Semen and genetics companies
- Equipment and trailer dealers
- Ag lenders and insurance agents
Why Would a Sponsor Pay for a Spot?
Because they get numbers back. Your sponsors can see how many times their spot was shown and how many times buyers clicked through. The busiest days on a sale website are the last days before the close, and every one of those views is counted.
Your feed dealer and your vet already know your buyers. Sponsor Advantage puts them on your sale website and gives you a report to show them it worked.
Tom Bruch, founder
What Report Do You Get Every Month?
On the first of every month, we email you a summary of the month before: total impressions, total clicks, how many sponsors were shown, and your top sponsor. One button opens your full report, with every sponsor's own numbers.
When a sponsor asks what their support bought, or it is time to renew, download a one-page report for that sponsor and send it to them. It shows how many times their spot was shown and how many times buyers clicked through to their business.
What Does It Cost?
Nothing. Sponsor Advantage comes free with every sale website on our platform, whether or not you add any Amplified add-ons.
See It in the Demo
The live demo sale runs Sponsor Advantage with sample sponsors, so you can see exactly what your buyers would see.
Common Questions About Sponsor Advantage
Is it really free?
Yes. It comes with every sale website. It is not a trial, and you do not have to buy anything else.
Can we manage our sponsors ourselves?
Yes. You get your own login to add and update sponsors, descriptions, links and tiers, and we are always glad to help.
Does it only run during the sale?
No. Your website stays up all year, and so do your sponsors.
What numbers do we get?
How many times each sponsor was shown and how many times each one was clicked. A summary arrives by email on the first of every month, and you can download a one-page report for any sponsor to send them.
We have never sold sponsorships. Where do we start?
Most sellers start with the businesses they already work with, then add tiers for bigger supporters. We are glad to talk it through.