Resources for Ranchers Selling Online

Practical guides for running a cattle sale online, written in plain terms.

Guides for Selling Cattle Online

These are the questions ranchers ask us most, answered without the sales pitch.

How to Run an Online Bull Sale

How to Run an Online Bull Sale

By Tom Bruch

Most spring bull sales close somewhere between February and April, and the ranch has been getting those bulls ready since the previous summer. An online sale follows the same calendar. What changes ... Read More

October 26, 2026

What to Put in an Online Sale Catalog

What to Put in an Online Sale Catalog

By Tom Bruch

An online catalog has no page limit and no print deadline. Every lot gets its own page, with room for as many photos as you want, a video, the full EPD printout and anything else a buyer might ask ... Read More

October 25, 2026

Timed Online Sale, Sale Barn or Video Auction: What Fits a Ranch Sale

Timed Online Sale, Sale Barn or Video Auction: What Fits a Ranch Sale

By Tom Bruch

A ranch with cattle to sell has more than one way to sell them, and each way was built for a different job. The sale barn in town, the video auction and a timed online sale on your own sale website ... Read More

October 24, 2026

How to Keep No-Pay Bidders Out of Your Sale

How to Keep No-Pay Bidders Out of Your Sale

By Tom Bruch

Every seller who has run an auction knows the feeling. The sale closes and the top bull brought what you hoped. Then the winning buyer stops answering the phone. In a live ring the auctioneer and t ... Read More

October 23, 2026

Planning Your First Online Sale?

Tom can walk you through what the first one takes.

Talk to Tom