What Is Livestock Auction Amplified?
Your sale website already takes the bids, sends the emails and runs the reports. Amplified works on what happens around the bidding: getting buyers to the sale, and getting an outbid buyer back before the lot closes.
There are three add-ons. Use one, two or all three.
What Every Sale Already Gets at No Charge
Sponsor Advantage
Our sponsor system puts your sponsors on your sale website and counts every impression and click. Free with every sale website.
Automatic Buyer Emails
Registration, bid, outbid and win emails, sent by the platform.
Unlimited Sales Per Year
Every sale you run in a year, on the same annual fee.
Facebook Promotion
Four posts on our Facebook page for every sale, from the day the catalog goes live through buy-it-now.
A Listing on Online Livestock Auctions
Your sale goes on our Upcoming Sales page, where buyers look for sales running on our platform.
The Three Add-Ons
Text Message Alerts: $599 per year
A buyer who is outbid by email may not see it until the lot has closed. A text shows up on their phone right away.
Buyers sign up for text alerts right on your sale website. When they are outbid, they get a text with a link straight back to that lot. They also get a text when they bid and when they win.
- Buyers opt in themselves
- Outbid texts arrive while there is still time to bid again
- Works on any phone, with no app
- Buyers can stop at any time by replying STOP
In our most recent cattle sale, every text was delivered, typically within 4 seconds of the bid that set it off. The numbers from that sale are below, under Is It Worth It.
Lot Finder: $599 per year
A sale catalog holds a lot of detail. The Lot Finder sits on your sale website and answers buyer questions about anything on it, from the lots to your sale terms and dates, at any hour, with a link to the right page.
A buyer can ask which bulls are out of a certain sire, which heifers are due to calve in March, or which lots are in the yearling group, and get an answer without waiting for a phone call back.
- Answers come only from your own sale website
- Every answer links to the right lot or page
- Room for a sponsor message, so a sponsor is seen every time a buyer asks a question
- The name can be changed to fit your ranch
Bidder Email Campaign: $599 per sale
The people most likely to buy at your sale are the people who bought last time, along with everyone who registered this time. We write and send four emails to them for your sale.
- Four emails, timed around the catalog going live, the final days, sale day and buy-it-now
- You see and approve every email before it goes out
- Uses only your own buyer list, which always belongs to you
Pricing
| Add-on | Price |
|---|---|
| Text Message Alerts | $599 per year |
| Lot Finder | $599 per year |
| Text Message Alerts and Lot Finder together | $998 per year (save $200) |
| Bidder Email Campaign (4 emails) | $599 per sale |
Sponsor Advantage is included free with every sale website.
A year of service runs 12 months from the day you sign up, so it covers every sale you run in that time. Text Message Alerts and the Lot Finder together are $998 per year, a savings of $200. The Bidder Email Campaign is priced per sale, because we write and send a fresh set of four emails for each one.
Is It Worth It?
We cannot tell you what your sale will bring. Here is what happened in a three-day cattle sale on our platform in October 2026.
- 13 of the 16 buyers who placed a bid had signed up for text alerts, and they placed 82% of all the bids.
- After an outbid text, the buyer bid on that same lot again 7 times out of 10, usually within a few minutes.
- In the last two hours before the close, 68 texts went out and 79 bids came in. Bidding ran about 20 minutes past the scheduled close.
- Nearly three quarters of the auction activity came from phones. In the final hours, 7 of every 10 visits to the bidding page were on a phone.
Most of your buyers are on a phone at the close, and a text with a link puts an outbid buyer back on the lot in one tap. On a sale where one bid can move a bull by $250 or more, it does not take many extra bids to cover the cost.
Common Questions About Livestock Auction Amplified
Do we have to buy all three?
No. Each add-on stands on its own. Text Message Alerts and the Lot Finder together save $200.
How do buyers sign up for text alerts?
They opt in on your sale website. Nobody gets texts without asking for them, and anyone can stop by replying STOP.
Whose list does the email campaign use?
Yours, and only yours. The emails go to people who registered for your sales, and the list is never shared with anyone.
Who writes the emails?
We do. You see and approve every one before it goes out.
Can the Lot Finder be called something else on our site?
Yes. The name can be changed to fit your ranch.
Can a new ranch add Amplified with a new sale website?
Yes. We can quote the sale website and the add-ons together.
Will these prices change?
Add-on pricing can change from year to year. The price you sign up at is the price for that term.